Consistency isn’t luck — it’s controlled
Great at the start.
Different a few months later.
Same product — different behaviour.
In many systems, consistency isn’t tightly controlled.
Small changes build up:
- formulation adjustments
- batch variation
- shifts in material behaviour
Same name.
Different behaviour.
How we approached it differently
Before launch, our formulations weren’t tested once and released.
- ~1 year testing with nail techs in Hungary
- ~6 months testing with UK nail techs and educators
- Real clients — full sets, infills, repeat appointments
Not one-off testing.
Used properly, over time.
What that showed
Consistency is about:
- how it behaves over time
- how it performs across different clients
- how predictable it stays day to day
How we control it now
- No constant formula changes — what you learn stays the same
- Batch-controlled production — same feel, same behaviour
- Retained samples from every batch — changes can be checked, not guessed
- Each batch checked in real salon use — not just swatches
- Feedback tracked over time — not just first impressions
Consistency is controlled — not left to chance